Consumers’ demand for more regionality, skilled craftsmanship and greater transparency in the sourcing of raw materials led us to an innovative packaging solution.
The paperboard developed by Elopak and Stora Enso is perfectly designed to meet these requirements: Our new Naturally Pure-Pak® carton has a matte finish, visible fiber structure and generates 17% less CO2e emissions compared to standard board qualities. Elopak’s new gable top carton, with its particularly striking natural look, is available in 1L and 500ml sizes. It is suitable for filling of fresh milk and can run on existing filling lines without adjustments to the machine set-up.
The Naturally Pure-Pak® paperboard in detail
“What makes this board so unique is that it is brown inside as well as outside. This results in strengthened ecological impression of the carton packaging and enhanced stand out on the shelf.”
Executive Vice President Board Department
Outstanding on shelf.
Rated as attractive, particularly among younger consumers
Basic question: What is your impression of the design? Indicate your rating on the scale from 10 to 1, with 10 = very attractive and 1 = not attractive
This is what the consumers say…
“The packaging stands out on the shelf, avoids mix-up with “non-organic” products.”
“The packaging looks less plastic and less bleached.”
“The product is pleasantly quaint, nice to handle and tastes better: it’s creamier and fresher.”
“The packaging design looks more natural, friendlier and more “organic”.”
What our customers say about the Naturally Pure-Pak® packaging:
“We believe that the new Pure-Park® carton will generate attention, as it communicates ecological values and is completely different to anything else available in the increasingly complex segment of fresh dairy products.”
Anna-Karin Modin Edman
from Arla Foods