Protecting nature and the environment

The way our Pure-Pak® cartons are sourced and produced offers environmental advantages that other packaging types cannot match. Pure-Pak® is already superior to PET and HDPE and with our ambition to offer our full packaging portfolio from 100% renewable resources we will further reduce the ecological footprint.

Protection of nature and biodiversity

  • Forests are complex ecosystems and the most important influencing factor of the global climate along with the oceans.
  • Not only us human beings need and appreciate the forest as a recreational space, raw material supplier, air conditioning system and – especially in the mountains – as life insurance against avalanches, mudflows and flooding. For countless species of animals, plants and fungi, the forest is the habitat that offers them food, shelter and protection.
  • Our forests provide habitats and refuge for up to 14,000 animal species and 6,000 plant species. It is important to us to preserve these essential habitats.

Environmentally friendly by nature

  • Most of our packaging is already made of wood, a renewable raw material.
  • The origin of our main raw material plays a major role for us. Of course, we must ensure that these raw materials are sourced sustainably and that they are also available for future generations in sufficient quantities.
  • Sustainable forest management ensures that more trees are planted than are cut down. At least three new seedlings are planted for every tree harvested.

Forest knowledge

Sustainable forestry
FSC® seal for good forests and good wood

  • The manufacture of our products is subject to a traceability system along the wood supply chain, which is audited by an independent party according to FSC® certification schemes. Our raw material is sourced from FSC®-certified forests and other controlled sources in Northern Europe.
  • What’s behind the FSC® seal?

    The Forest Stewardship Council (FSC®) has defined criteria and principles for responsible forest management. According to these, it awards a seal of quality for managed forests and products. The Forest Stewardship Council is an independent, non-profit, non-governmental organization that was founded in 1993 as a result of the environmental summit in Rio de Janeiro. Today the FSC® is active in over 80 countries with national working groups, the headquarters are in Bonn.
    Sustainable and conscientious use of wood, as guaranteed by FSC® certification, can safeguard the forest in its existence by giving it economic value. Responsible forest management according to the principles of the FSC® promotes the preservation of ecological diversity, sustainable development and the improvement of social standards.

    We make sure that more trees are planted than are cut down.

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