Packaging by Nature – Protecting nature and the environment
Protection of nature and biodiversity

Not only us human beings need and appreciate the forest as a recreational space, raw material supplier, air conditioning system and – especially in the mountains – as life insurance against avalanches, mudflows and flooding. For countless species of animals, plants and fungi, the forest is the habitat that offers them food, shelter and protection.
Our forests provide habitats and refuge for up to 14,000 animal species and 6,000 plant species. It is important to us to preserve these essential habitats.
Environmentally friendly by nature
Forest knowledge
Air conditioning and vacuum cleaner
Green lung
More than 40% (177 million hectares) of the land area of the 27 EU countries is covered with forest
Older than Methuselah
Habitat for 14,000 animal species an 6,000 plant species

Sustainable forestryFSC® seal for good forests and good wood
What’s behind the FSC® seal?
Renewable raw materials
75% renewable content
The high share of renewable materials of around 75% in our Pure-Pak® is by far not enough for us!
100% based on wood

At a glance: The advantages of plastics based on tall oil
Renewable PE is chemically identical to fossil-based PE

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New on the shelf

The Bridge S.R.L, Italy
The Bridge S.R.L. is launching Veg Egg, its first plant-based egg alternative, in a 500ml Pure-Pak® Sense Aseptic package on the Italian market. Veg Egg combines taste and sustainability and is in line with the trend toward plant-based nutrition. The fully recyclable Elopak packaging also offers convenience and environmental benefits.

SILL Enterprises, France
SILL Enterprises has launched an apple juice in a 1000ml Pure-Pak® Sense Aseptic carton in natural brown board under the Auchan brand in France. The apples come from Brittany and are free from pesticide residues. The natural brown board carton causes 92 percent less CO₂ than a glass bottle and ensures a sustainable brand profile.

Malo Dairy, France
In February 2025, dairy company Malo Dairy launched UHT milk in 1000ml Pure-Pak® Sense cartons on the French market for the first time under the Lait de Bretagne brand. Made from milk from grass-fed cows and filled on an Elopak aseptic filling line installed in 2024, Malo Dairy is setting an example for quality and sustainability.

Coop, Denmark
Coop Denmark is setting new standards in sustainability: its own-brand yogurts are now available in 1000ml Pure-Pak® Natural Brown Board with Easy Opening. This means that Coop will be getting rid of around six million caps per year, saving 17 tons of plastic and 48 tons of CO₂ annually.