From plastic to carton

How well do you know the consumers of tomorrow? Market research and analysis sees a clear trend: the proportion of consumers who actively engage in environmental protection and reduce their plastic consumption will increase significantly. According to industry analyst Kantar, the share of so-called eco-actives* has risen by six percentage points to 22 per cent since 2019. And by 2029, every second consumer will belong to this group.1 So now’s the time to be forward-thinking, and design products that will meet the current and future demands of this growing target group.

At Elopak, we have long been committed to replacing plastic packaging with more eco-friendly alternatives, such as the beverage carton. And we are proud of all our customers who are swapping plastic packaging for cardboard packaging and embarking on this journey with us – united in our desire for a world with less plastic.

1 Source: Kantar, Europanel, GfK - Who Cares, Who Does 2021?
* Definition of eco-actives: Shoppers who are highly concerned about the environment, and are taking action to reduce their waste. They feel an intrinsic responsibility to be more sustainable, follow the topic more actively and have greater awareness.

Did you know?

  • Worldwide, about 1 million plastic bottles are bought every minute
  • Half of all plastic products are thrown away after one use
  • Currently, about 300 million tonnes of plastic waste are produced every year - that's almost the weight of the entire human race.2

2 Source:

“We see a growing community of sustainably conscious consumers actively searching for products that are packed in an environmentally friendly manner. The switch to Pure-Pak® cartons represents a climate-friendly solution made with raw materials from FSC certified or controlled forests, and they are fully recyclable, thus supporting a low carbon circular economy.“

Kees Geelhoedt, Key Account Manager Elopak Benelux

Market Radar

A company with „A-wareness“

  • A-ware produces and fills a vast range of fresh dairy products for leading discounters and supermarkets, including standard milk, organic and meadow milk, yoghurt drinks, buttermilk, and cream
  • Relaunch: Some whipped and cooking cream products are no longer packed in polypropylene plastic cups with aluminium lids, but in our 250ml and 500ml Pure-Pak® Mini cartons
  • Benefits: Growth in the portion pack and on-the-go segment, more pack facings on shelf and enhanced differentiation
  • More eco-friendly: Pure-Pak® cartons are predominantly made from wood, a renewable raw material. Cartons have been proven to have a lower environmental impact than plastic bottles.
  • Due to their high quality, long and tear-resistant cellulose fibres, a carton can be recycled up to six times into products such as corrugated board, pizza cartons or shoe boxes.

More info about Royal A-ware

“With Elopak we have an innovative and experienced partner on our side. The new line is ideal for managing more complex portfolios and supply chains, and gives us the flexibility to quickly adapt to new market demands.”

Frank Vos, Division Director for fresh dairy at A-ware

Graham's relaunch - from plastic to carton

  • The family business based in the heart of Scotland has grown over three generations since it was founded in Bridge of Allan in 1939. Today, it’s Scotland’s largest independent dairy
  • Since October this year, Graham's organic milk has been available in 500ml Pure-Pak® Classic cartons with Natural Brown Board
  • The award-winning dairy is also introducing its fresh standard milk in 500ml and 1 litre Pure-Pak® Classic cartons in Sainsbury's stores nationwide
  • All new Graham's milk cartons feature a renewable polyethylene (PE)-based closure
  • The dairy company is using the side panel space of the packaging to explain how the new carton is helping it eliminate 1,000 tons of plastic

More information about Graham’s

“It was clear that any change in packaging must present no compromise on freshness and quality - delivering the same fresh milk in a package that’s better for the environment.”

Robert Graham, Managing Director at Graham’s The Family Dairy

Graham's decided to make the switch after considering the findings of its own consumer study that underlined the strong desire of consumers for more sustainable packaging. Below are some interesting findings from the study3:

3Quelle: TRKR, 1099 Fresh Milk Buyers

Just over three-quarters (76%) of respondents said they already choose food and drink purchases based on sustainability

59% of respondents confirmed that reducing plastic waste was most important to them

46% cited packaging recycling as their most important contribution to greater environmental protection

Two-thirds (67%) said they would pay for the proposition from Graham's of milk in environmentally friendly beverage cartons.

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