* Definition of eco-actives: Shoppers who are highly concerned about the environment, and are taking action to reduce their waste. They feel an intrinsic responsibility to be more sustainable, follow the topic more actively and have greater awareness.
Did you know?
A company with „A-wareness“
Graham's relaunch - from plastic to carton
Graham's decided to make the switch after considering the findings of its own consumer study that underlined the strong desire of consumers for more sustainable packaging. Below are some interesting findings from the study3:
New on the shelf
“Less plastic – more serves” – Britvic launched super strength concentrated squash for the Robinsons brand using the 500ml Pure-Pak Classic carton. The result. 60 serves per 500ml and 85% less plastic per serve.
smol’s refill carton range continues to grow. Following dishwashing liquid and fabric softener, stain remover has now also been available in practical cartons since the start of 2024. The original bottle for applying and dispensing the liquids is made from 100% recycled plastic.
In response to growing consumer concern about plastic waste, the UK’s largest independent dairy launched cartons with tethered caps for its fresh milk products in the food service sector. This will significantly reduce the amount of plastic used in Freshway’s packaging.