From plastic to carton
* Definition of eco-actives: Shoppers who are highly concerned about the environment, and are taking action to reduce their waste. They feel an intrinsic responsibility to be more sustainable, follow the topic more actively and have greater awareness.
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A company with „A-wareness“

Graham's relaunch - from plastic to carton
Graham's decided to make the switch after considering the findings of its own consumer study that underlined the strong desire of consumers for more sustainable packaging. Below are some interesting findings from the study3:
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New on the shelf

Black Forest Milk, Germany
Black Forest Milk has launched its new fresh country milk from Landliebe with 1.5% fat in sustainable 500 ml Pure-Pak® Sense cartons in Germany. Thanks to the practical to-go packaging, the popular cocoa, strawberry, and banana varieties are also ideal for on the go. Landliebe is not only committed to sustainability in its packaging: the milk for the three new products comes from regional family farms in Baden-Württemberg.

Tropicana Brands Group, UK
Tropicana is expanding its “Fresh & Light” range: Five fruity varieties with 30% less sugar and 100% of the daily vitamin C requirement have been available in 850 ml and 1450 ml Pure Pak® cartons since April 2025. Since May, the most popular orange juices have also been available in a handy 500 ml Pure Pak® format. The cartons are fully recyclable in the UK.

Boermarke, Europe
Boermarke is expanding its Vairy brand plant-based range across Europe – all in sustainable 1000ml Pure-Pak® Sense cartons with natural brown board. The plant-based puddings and yogurts are available in a variety of flavors and enriched with calcium and vitamins. The natural brown color of the Pure-Pak® Sense cartons with visible fiber structure ensures an authentic look and strong shelf presence.

The Bridge S.R.L, Italy
The Bridge S.R.L. is launching Veg Egg, its first plant-based egg alternative, in a 500ml Pure-Pak® Sense Aseptic package on the Italian market. Veg Egg combines taste and sustainability and is in line with the trend toward plant-based nutrition. The fully recyclable Elopak packaging also offers convenience and environmental benefits.