March 23, 2018

76% recycling rate in Germany

Approximately 175,000 tonnes of beverage cartons are produced for the German market every year. This equates to an amount of approx. 2 kilograms per capita per year.
Since the introduction of the Dual Systems framework (1991), almost 3 million tonnes of beverage cartons have been recycled.
This has been achieved through numerous activities by beverage carton manufacturers on a national and international scale. In addition to the promotion of innovative recycling processes, collection and sorting of used beverage cartons throughout Europe has steadily improved.

Ambitious – but achievable

An ambition that pays off! And with the new packaging law coming into force in the coming year, a separate rate for beverage cartons has been fixed. By 2022 at the latest, a recycling rate of 80% is compulsory.

The 7 Lives of Pure-Pak® cartons:

For paper recycling, the long and tear-resistant cellulose fibers of our beverage cartons are optimally suited. As a result of their high quality, these can be recycled up to 6 times. New boxes for pizza, eggs or shoes can be made from the used beverage cartons.

Recycling - How it works!

Beverage cartons are comprehensively covered by the Dual Systems collecting containers: In the sorting facilities, they are seperated from other valuable substances into their own section using an infrared scanner with a high degree of sorting accuracy
In the recycling plants, the first step is to crush the packaging.
IThe chopped-up material dissolves in the 30-metre long metal cylinder, with a diameter of 3 metres. The paper seperates from the aluminium PE coating and the symthetic closures - completely natural and without chemicals.
The pulp is pushed through the small holes in the drum wall, cleaned, thickened and pumped into the paper machine.
After just two and a half hours, the pulp is seperate again and available for reuse, for example in pizza and shoe boxes or egg cartons.
What is left:

Plastic and aluiminium can be used as fuel
Plastic can be used for the production of new plastic products
Aluminium can be used as a hardening agend in ceement

Beverage carton recycling companies in Germany

In Germany, ReCarton, a 100% subsidiary of the Fachverband Kartonverpackungen für flüssige Nahrungsmittel e.V. (FKN - the trade association focused on carton packaging for liquid food products), functions as a contractor for the nine Dual Systems companies now in existence.
ReCarton signs recycling contracts with paper factories and takes responsibility for the management of logistics as well as the delivery of “volume flow records” to state ministries for environmental protection.
Recyclingbetriebe Deutschland ReCarton
Standorte Recyclingbetriebe
Pure-Pak® Sense Website
Beverage Carton Recycling Video
McBride, Italy
Product:
D-PAK™

Cleaning reimagined: Actiff refill packs in D-PAK™ cartons

McBride is launching new refill packs for its household cleaning brand Actiff in D-PAK™ cartons in Italy. By introducing carton packaging, the company underlines its commitment to sustainability and innovation while responding to evolving consumer expectations.

The Actiff range includes 1litre cartons for laundry detergent and fabric softener, as well as 500 ml cartons for dishwashing liquid. By making the switch, McBride reduces the use of plastic, supports recycling and offers consumers a practical and attractive alternative to conventional plastic packaging – while ensuring strong shelf visibility.

Polmlek Group Jibal, Morokko
Product:
Pure-Pak® Sense Aseptic Kartons

New to the market: Jibal launches first kefir in Pure‑Pak® cartons in Morocco 

Jibal, the Moroccan subsidiary of the Polmlek Group, introduced its first kefir in Pure‑Pak® cartons to the Moroccan market in autumn 2025. The premium launch targets health‑conscious consumers and addresses the growing functional dairy segment in North Africa. With this market entry, Jibal adopts a premium positioning and uses the Pure‑Pak® carton as a packaging solution strongly associated with freshness, naturalness, and health. The product launch marks an important milestone for the brand and supports Polmlek’s expansion in one of the region’s most dynamic growth markets. 

Ehrmann Cornish Dairy, UK
Product:
Pure‑Pak®

Freshness re‑packaged: Trewithen Cream in Pure‑Pak® cartons

Ehrmann Cornish Dairy, home to the Trewithen brand, is converting three of its fresh cream products from HDPE plastic bottles to Pure‑Pak® cartons from Elopak. In collaboration with Elopak, a new filling line has been installed at the company’s site in the Glynn Valley as part of a significant investment following the acquisition by the Ehrmann Group.

From this autumn, Cornish whipping cream, double cream and buttermilk will be available in 300 ml, 500 ml and 1,000 ml cartons. By making the switch, Trewithen reduces its use of plastic, simplifies logistics and offers retailers a sustainable, shelf‑ready alternative. The move marks an important milestone for the heritage brand and has already secured a nationwide Tesco listing across the UK.

H2O4U, Finnland
Product:
Pure‑Pak®

Pure water, newly packaged: JÄÄDE in Pure‑Pak® cartons

The Finnish company H2O4U is introducing JÄÄDE, one of the purest waters in the world, for the first time in fibre‑based cartons from Elopak. The naturally filtered mineral water is filled at the company’s production facility in Lahti, Finland, where it originates from deep glacial formations that were formed around 10,000 years ago.

The products are available in 330 ml and 500 ml Mini Pure‑Pak® cartons. By introducing carton packaging, H2O4U is choosing a sustainable alternative to conventional plastic packaging and reinforcing its commitment to providing clean and safe drinking water in a resource‑efficient way – while ensuring strong shelf visibility.