76% recycling rate in Germany
Ambitious – but achievable
The 7 Lives of Pure-Pak® cartons:

Recycling - How it works!
Plastic and aluiminium can be used as fuel
Plastic can be used for the production of new plastic products
Aluminium can be used as a hardening agend in ceement
Beverage carton recycling companies in Germany

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New on the shelf

Bad Heilbrunner, Germany
Bad Heilbrunner is launching four new organic iced tea varieties under the No Suga brand in Elopak’s sustainable Pure-Pak® Sense Aseptic packaging. Pure-Pak® guarantees that the high-quality organic ingredients and natural herbal sweetness are optimally protected. Bad Heilbrunner is thus going with the trend toward natural and sugar-free soft drinks.

Black Forest Milk, Germany
Black Forest Milk has launched its new fresh country milk from Landliebe with 1.5% fat in sustainable 500 ml Pure-Pak® Sense cartons in Germany. Thanks to the practical to-go packaging, the popular cocoa, strawberry, and banana varieties are also ideal for on the go. Landliebe is not only committed to sustainability in its packaging: the milk for the three new products comes from regional family farms in Baden-Württemberg.

Tropicana Brands Group, UK
Tropicana is expanding its “Fresh & Light” range: Five fruity varieties with 30% less sugar and 100% of the daily vitamin C requirement have been available in 850 ml and 1450 ml Pure Pak® cartons since April 2025. Since May, the most popular orange juices have also been available in a handy 500 ml Pure Pak® format. The cartons are fully recyclable in the UK.

Boermarke, Europe
Boermarke is expanding its Vairy brand plant-based range across Europe – all in sustainable 1000ml Pure-Pak® Sense cartons with natural brown board. The plant-based puddings and yogurts are available in a variety of flavors and enriched with calcium and vitamins. The natural brown color of the Pure-Pak® Sense cartons with visible fiber structure ensures an authentic look and strong shelf presence.