Marketing & Design

The megatrend of connectivity describes the rapidly growing networking of people, devices and systems through digital technologies. This development is revolutionising our communication, work methods, consumption habits and the organisation of our daily lives.

Technological innovations and the constant flow of information are rapidly changing our world. We show how digital knowledge culture is also revolutionizing packaging design in the fourth part of our series “The Art of Packaging”.

The aim of the neo-ecology megatrend is to make consumption more environmentally and socially ethical. The advantages of the Gable Top carton can be expanded even further. Optimisation and use for new products are the keys to greater sustainability.

The second part of our series "The Art of Packaging" looks at the 12 megatrends that are influencing the food and packaging industry.

The story from the “paper bottle” to today's advanced packaging technologies illustrates how continuous innovation and the willingness to adapt to changing market requirements can drive success in the business world.