New on the shelf

Farm Dairy has launched its first plant-based milk alternatives in the Netherlands in 750ml Pure-Pak^® Sense. Since the beginning of February, three plant-based yoghurts from Picnic’s own “Nogurt” brand have been available exclusively through the Picnic app. Further plant-based product launches for a range of Dutch retail brands are already planned. With both fresh and long-life milk alternatives, Farm Dairy is firmly positioning itself as an accelerator of the protein transition in the Netherlands.

The best of juice and oats – the fruit oat drinks Youce by Vaihinger combine tropical fruit flavors with the nutritious qualities of oat drinks. The fruity new product is now available in the flavors orange-mango and cherry-pomegranate in Elopak’s 750ml Pure Pak Classic carton. Whether pure, in muesli or as a snack – in a consumer test, more than 80 percent of the test subjects attested to a high purchase probability.

In January 2025, the British retailer Co-op introduced its own-brand detergents in 750ml D-PAK™ cartons throughout the country. By switching from plastic bottles to cardboard packaging, the company is saving around 80 percent on plastic annually. Since the D-PAK™ cartonboard is 45 percent lighter than plastic bottles and can be transported more efficiently, the switch also results in significant logistical savings.

The Norwegian company DRIV Energi has been marketing a sustainable alternative to plastic packaging since October 2024 with its Utsikt windshield wiper fluid in cartons. The 2-liter D-PAK™ saves 50 grams of plastic and 300 grams of CO2 per carton. Customers appreciate the recyclability and easy handling, especially the ease of pouring.

To mark the 30th anniversary of its partnership with Elopak, Sill Enterprises is launching the new Knorr & La Potagère brand in France, whose first product is a range of three new gazpacho soup recipes in Pure-Pak^® Sense Aseptic cartons. An aseptic filling line installed in 2024 enables products to be filled with different carton configurations and sizes, as well as with and without an aluminum barrier.

Optimel launches a drinking yogurt in the Netherlands in the flavors strawberry-banana and peach-pear in the 1000ml carton Pure-Pak^® Sense from Elopak. Rich in protein and calcium, with 0% fat and no added sugar, it is a good choice for a vital start to the day or as a protein-rich snack after exercise.

Rude Health is launching a protein-rich soy drink with no unnecessary extras in Pure-Pak^® Sense Aseptic from Elopak in the UK – unthickened and made from sustainably grown soybeans. Spring water, soybeans, calcium carbonate and sea salt are the only ingredients. The drink is sugar- and gluten-free, which rounds off its health-promoting profile. 

St. Helen’s Farm launches “SuperNutrio”, an innovative cow’s milk with high protein and calcium content, specifically designed to meet the growing health and nutritional needs of customers. Using Elopak’s 1l Pure-Pak^® Sense cartons as a sustainable packaging solution, St. Helen’s Farm can make a significant contribution to reducing plastic waste.

Together with World Cup winner Manuel Feller, drinks manufacturer Pfanner has launched the raspberry-lemon iced tea in the sustainable Elopak Pure-Pak^® carton. The handy 750ml size of the Pure-Pak^® carton is ideal for on-the-go consumption – perfect for an active lifestyle.
From 2025, the social media campaign will be expanded to include the topic of deposits in Austria.

Brand relaunch at Gläserne Molkerei: a fresh logo, revised packaging design and the “Ehrlich Gut” claim focus on transparency, animal welfare and sustainability. With information links on the packaging about origin, animal welfare and production methods, the company underlines its mission to offer organic food responsibly and transparently. 

Since mid-2024, The Humble Co. has been packaging its optimized mint mouthwash in 500 ml D-PAK™ cartons, which contain 86% less plastic than PET bottles and are recyclable. The sustainable, carton-based packaging is in line with the brand’s sustainability claim and offers consumers a responsible choice. 

The popular Lithuanian dairy “AB Žemaitijos pienas” is switching its packaging for fresh organic milk from plastic bottles to Pure-Pak^® cartons, enabling an 80% reduction in plastic. This saves around 24 tons of plastic per year for the 1-litre packs of “Clover” Organic milk and a further 49 tons for their 3.2% fat milk.

McBride launches for the first time Surcare detergent in D-PAK^™ cartons instead of plastic bottles. Surcare, developed for sensitive skin since 1989, offers products without acids, fragrances and colorants. The move to D-PAK^™ generates a saving of 22.7 tons of plastic annually and fits with McBrides high impact sustainability targets.

To mark the start of the school year, Milk & More is delivering fresh milk products in 250 ml Pure-Pak^® Classic cartons with drinking straws. Since September, more than 25 millions of these school milk cartons will be delivered during this school year. They are not only a sustainable and practical alternative, but also preserve the light-sensitive nutrients better than traditionally used plastic or glass bottles.

Capital Bra is celebrating the return of the popular “BraTee Bali Edition” with singer Katja Krasavice. The cooperation with the German rap icon was accompanied by numerous events. The limited summer edition is available in the well-known 750 ml Pure-Pak^® cartons.

As one of Hungary’s most popular fresh milk brands, Tolle has expanded its production facilities and equipped them with two new Shikoku filling machines. The country’s second largest milk brand is now opting for a more modern packaging design and even more efficient filling, thanks to Pure-Pak^® cartons.

The well-known and popular Milka brand has launched its new chocolate milk in Germany, Poland and Austria. It is available in 750ml Pure-Pak^® Sense Aseptic cartons in two flavours: “Original Chocolate” and “Caramel”.

In addition to the classic glass bottle, Milk & More now also offers its customers fresh milk in Pure-Pak^® cartons with natural brown board. In good old British tradition, they are delivered directly to the doorstep by the milkman. Each product variant is presented as a different façade of a home.

JÖRĐ is Arla’s plant-based brand that has existed since 2020. It has now been relaunched as Arla JÖRĐ, making it a sub-brand of Arla. The product range includes oat drinks in various flavours, whose packaging designs have also been revised as part of the rebranding. 

Yoplait, the world’s largest yoghurt franchise brand, launches its first pourable and spoonable yoghurt in the Pure-Pak® Sense carton. The packaging is made from 78% renewable materials. With its 750 gram size, the carton replaces 6 plastic yoghurt pots and saves 50% packaging.

Following the successful launch of plain b’s refill hand soap with the apricot fragrance last year, two new fragrances are now available: ‘Northern Lights’ and ‘Forest Harmony’. Compared to conventional plastic hand soap dispensers, the D-PAK™ carton saves 82% plastic. 

Ukrainian manufacturer Ternopil Dairy has updated the designs of its fairytale milk for the Molokia brand with new characters. Wolf, bear, fox, hedgehog, stork and rabbit are now the stars of the packaging. There is also a lactose-free milk. The products are recommended by the Association of Paediatricians of Ukraine.

“Less plastic – more serves” – Britvic launched super strength concentrated squash for the Robinsons brand using the 500ml Pure-Pak Classic carton. The result. 60 serves per 500ml and 85% less plastic per serve.

smol’s refill carton range continues to grow. Following dishwashing liquid and fabric softener, stain remover has now also been available in practical cartons since the start of 2024. The original bottle for applying and dispensing the liquids is made from 100% recycled plastic.

In response to growing consumer concern about plastic waste, the UK’s largest independent dairy launched cartons with tethered caps for its fresh milk products in the food service sector. This will significantly reduce the amount of plastic used in Freshway’s packaging.

Tropicana has launched its first range of shelf-stable juices, opening up new markets for the global brand. The shelf-stable juices launched at all major retailers in the UK in mid-2023.

The German manufacturer and supplier of sustainable products introduced the new ‘Mild Herbs’ Paperdent mouthwash in 500ml D-PAK™ cartons in August 2023. The carton enables LUORO to save more than 80 percent plastic compared to the usual packaging for mouthwash products.

Délice is launching two new functional juices in 750 ml Pure-Pak® Sense Aseptic cartons. The packaging optimally protects the apple nectar with cereal fibre and the multi-fruit nectar with magnesium.

By switching from our Pure-Pak® Classic to Pure-Pak® Sense Aseptic cartons, The Real Milkshake Company can offer its delicious, local milkshakes in an even more sustainable way. The carton contains 70 per cent less plastic than a standard plastic milk bottle of comparable size.

Boxed Water™ has teamed up with Universal to create exclusive new designs for our 500ml Pure-Pak® mini cartons. They feature the popular dinosaurs from the Jurassic World universe – a real eye-catcher.

The dairy cooperative Arla is launching a new milk brand under the name Arla Æ.K.T® that stands for climate protection and animal welfare. The milk is packaged in our particularly sustainable natural brown 1 litre Pure-Pak® Sense cartons.

Even before the deadline in July 2024, Pinzgau Milch meets the requirements of a new EU directive by having all its milk cartons fitted with a tethered closure.

Lidl relaunches oat drinks in the Pure-Pak® Sense Aseptic carton under its own brand Vemondo. The products can be found in Germany, Austria, Switzerland, France and Poland.

Scotland-based Graham’s Dairy becomes the first UK dairy to produce a range of milk in Pure-Pak® cartons using the tethered Pure-TwistFlip™ closure.

In keeping with the motto „Thinking about tomorrow today“, the milk cartons of Erlebnis Sennerei Zillertal already carry the attached Pure-TwistFlip™ closure.

All gable top cartons of the Schärdinger, Lattella, Tirol Milch and Stainzer brands are already equipped with the Pure-TwistFlip™ closure, which remains firmly attached to the packaging.

The Green Dairy AB, our customer in Sweden since 2018, has taken another big step forward for the plant-based movement as it distributes a new range of oat-based drinks to IKEA using the Pure-Pak^® Sense aseptic cartons.

Lidl’s plant-based brand Vemondo has been on the shelves across Europe for many years. The range continued to expand to meet consumers tastes in January 2022 with the launch of two new oat drinks in Pure-Pak^® Sense Aseptic cartons.

The largest chain of supermarkets in Great Britain sells a lot of vegan products under the brand Wicked Kitchen. This includes oat-, soy-, almond- and coconut-milk in Pure-Pak^® eSense cartons by Elopak.

Postevand – danish for: tap water. Drink it, say the founders of this unusual company. And if you cannot, then use Postevand in the environmentally friendly, aluminium-free Pure-Pak^® classic for H₂O!

A-Ware is a traditional Dutch family business with a passion for sustainable foods. The Group’s commitment to have a positive influence on people and the planet, and to support retailer’s sustainable strategies to reduce plastic packaging, has led to this recent move to Elopak cartons.

Plant based alternatives by the friendly Viking: Using their brand „Friendly Viking’s“ finnish family-run Juustoportti offers drinks from nordic oats – using environment-friendly packaging by Elopak!

From their family farm in the heart of Scotland, Graham’s has grown through three generations and is now Scotland’s largest independent dairy since setting up in Bridge of Allan in 1939.

With its brand Planti, nordic food-giant Kavli offers good plant-based alternatives to milk products. For example Soygurt® using Pure-Pak® Sense: Like yoghurt, but from soy!

OLMA, the second largest dairy company on the Czech market takes on plant-based products with its brand Green Day – e.g. with oat milk in a 750ml Pure-Pak^® carton!

Water using the aluminium-free Pure-Pak® Mini Curve instead of plastic bottles – and an individual design on demand: this way the WasserBox by The Box Beverages GmbH helps events become more climate-friendly!