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New on the shelf
Tolle, Hungary
As one of Hungary’s most popular fresh milk brands, Tolle has expanded its production facilities and equipped them with two new Shikoku filling machines. The country’s second largest milk brand is now opting for a more modern packaging design and even more efficient filling, thanks to Pure-Pak® cartons.
Milka, Germany
The well-known and popular Milka brand has launched its new chocolate milk in Germany, Poland and Austria. It is available in 750ml Pure-Pak® Sense Aseptic cartons in two flavours: “Original Chocolate” and “Caramel”.
Milk & More, UK
In addition to the classic glass bottle, Milk & More now also offers its customers fresh milk in Pure-Pak® cartons with natural brown board. In good old British tradition, they are delivered directly to the doorstep by the milkman. Each product variant is presented as a different façade of a home.
Arla JÖRĐ, UK
JÖRĐ is Arla’s plant-based brand that has existed since 2020. It has now been relaunched as Arla JÖRĐ, making it a sub-brand of Arla. The product range includes oat drinks in various flavours, whose packaging designs have also been revised as part of the rebranding.