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New on the shelf
St. Helens Farm SuperNutrio, UK
St. Helen’s Farm launches “SuperNutrio”, an innovative cow’s milk with high protein and calcium content, specifically designed to meet the growing health and nutritional needs of customers. Using Elopak’s 1l Pure-Pak® Sense cartons as a sustainable packaging solution, St. Helen’s Farm can make a significant contribution to reducing plastic waste.
Pfanner Eistee, Austria
Together with World Cup winner Manuel Feller, drinks manufacturer Pfanner has launched the raspberry-lemon iced tea in the sustainable Elopak Pure-Pak® carton. The handy 750ml size of the Pure-Pak® carton is ideal for on-the-go consumption – perfect for an active lifestyle.
From 2025, the social media campaign will be expanded to include the topic of deposits in Austria.
Gläserne Molkerei, Germany
Brand relaunch at Gläserne Molkerei: a fresh logo, revised packaging design and the “Ehrlich Gut” claim focus on transparency, animal welfare and sustainability. With information links on the packaging about origin, animal welfare and production methods, the company underlines its mission to offer organic food responsibly and transparently.
The Humble Co., Sweden
Since mid-2024, The Humble Co. has been packaging its optimized mint mouthwash in 500 ml D-PAK™ cartons, which contain 86% less plastic than PET bottles and are recyclable. The sustainable, carton-based packaging is in line with the brand’s sustainability claim and offers consumers a responsible choice.