May 12, 2022

A newly packaged classic

Nearly everyone in Germany has heard the slogan "Nichts geht über Bärenmarke“ (nothing beats Bärenmarke). We say: nothing beats Bärenmarke in a Pure-Pak® beverage carton. This is why we are absolutely delighted that Hochwald Foods GmbH has decided to relaunch their popular family brand in our sustainable packaging and has chosen our expertise in aseptic filling and for customer service. It's a collaboration that looks set to be as strong as a bear!

Relaunch in Pure-Pak®

Hochwald Foods GmbH has switched the packaging of its Bärenmarke products with long shelf life to Pure-Pak® beverage cartons.
Since April, Bärenmarke milk in both fat content levels is available in our 1-litre Pure-Pak® Sense Aseptic with Pure-Twist Optima closure including one-step opening. Iced coffee, cocoa and the barista milk launched last year will follow shortly.
By switching to our Pure-Pak®, Hochwald sharpens the profile of the Bärenmarke brand, giving it a more modern look.
Bärenmarke Produktlinie Elopak Eiskaffee

Pure-Pak® Sense Aseptic

The winner of numerous consumer tests offers long-lasting products in milk, milk alternatives and juice, a modern, high-quality and sustainable appearance as well as an improved presence at the POS.

Did you know?

Bärenmarke's very first product, condensed milk, was launched on the German market in 1912 – a real innovation at the time.
In the early days, the condensed milk was also used as baby food – until 1992, the brand logo still displayed a mother bear giving her baby bear a bottle.
Accompanied by the slogan “Nothing beats Bärenmarke”, the Bärenmarke bear made its first screen appearance in 1957 – and has become a true advertising icon
With a brand awareness of 96%, Bärenmarke is one of the best-known brands in Germany.

Setting standards: E-PS120A aseptic filling machine

For the filling of their product range, Hochwald uses our E-PS120A aseptic filling machine, which offers a number of advantages:
Up to 12,000 packs per hour for a wide range of products, carton sizes and gable top carton formats
Fully automatic cleaning system of the aseptic chamber
Up to 96 hours production interval
Quick change of blanks and sizes
Open and transparent design for easy access to all line components
Depalettising using the Elopak Blank Loading System (EBL), an autonomous robotic system.
Mostly automatic opening of the outer packaging and contact-free feeding of blanks into the machine.
Pallet change only required every 90 minutes.

A one-stop solution: the Elopak Production Service

The E-PS120A aseptic filling machine at the new production site in Hochwald in Mechernich is operated by our Elopak personnel, who are responsible for all technical tasks – including quality assurance, maintenance and spare parts management.

Discover more advantages of our aseptic packaging system

“Elopak provided us with highly professional support from planning to commissioning. Thanks to cutting edge filling technology, we will be able to react even more flexibly to market changes and open up new sales markets in the future.”
Detlef Latka, Detlef Latka, Managing Director of Hochwald Foods GmbH
„In addition to maximum flexibility in packaging design and filling technology, our Elopak Production Service also offers our customers a central contact person on site who takes care of all matters relating to technology, production, personnel and maintenance. And, of course, we also guarantee quick access to employees with many years of experience and specialists in the international Elopak network at all times.“
Michael Oppenheimer, Head of Sales Germany at Elopak 
Tolle, Hungary
Product:
Pure-Pak® Sense

As one of Hungary’s most popular fresh milk brands, Tolle has expanded its production facilities and equipped them with two new Shikoku filling machines. The country’s second largest milk brand is now opting for a more modern packaging design and even more efficient filling, thanks to Pure-Pak® cartons.

Milka, Germany
Product:
Pure-Pak® Sense Aseptic

The well-known and popular Milka brand has launched its new chocolate milk in Germany, Poland and Austria. It is available in 750ml Pure-Pak® Sense Aseptic cartons in two flavours: “Original Chocolate” and “Caramel”.

Case Milk & More
Milk & More, UK
Product:
Pure-Pak Classic

In addition to the classic glass bottle, Milk & More now also offers its customers fresh milk in Pure-Pak® cartons with natural brown board. In good old British tradition, they are delivered directly to the doorstep by the milkman. Each product variant is presented as a different façade of a home.

Case Joerd
Arla JÖRĐ, UK
Product:
Pure-Pak® Classic

JÖRĐ is Arla’s plant-based brand that has existed since 2020. It has now been relaunched as Arla JÖRĐ, making it a sub-brand of Arla. The product range includes oat drinks in various flavours, whose packaging designs have also been revised as part of the rebranding.