Category:
May 20, 2022
Elopak launches Pure-Pak® eSense
There's no two ways about it: whether they're for juice, water, iced tea or milk, beverage cartons are far more sustainable compared with other types of packaging, especially when it comes to greenhouse gas emissions.
And now we have reached the next milestone!
Pure‑Pak® eSense is now available, enabling a wide range of options for making beverage packaging even more sustainable.
The latest member of the Pure‑Pak® family meets all requirements for aseptic filling while containing no aluminium.
The aluminium barrier has been replaced by a blend of polyolefins in order to protect the valuable and often highly sensitive contents, ensuring that product protection and long shelf life are still guaranteed.
At the same time, the packaging's CO2 footprint is reduced by around 30 percent compared with the conventional Pure‑Pak® aseptic carton.
Good to know
Highest renewable content*
By eliminating the aluminum barrier, Pure‑Pak® eSense has the highest share of renewable raw materials among our aseptic cartons. It also unlocks the potential of a fully renewable aseptic carton with the use of renewable polyethylene.
Lighter*
The absence of aluminium makes the packaging around four percent lighter. This reduces fuel consumption during transportation and makes Pure‑Pak® eSense the lightest packaging currently available compared with alternative products on the market.
Reduced emissionen*
The carbon footprint is approximately 30% lower compared with the standard aseptic carton and even up to 50% lower when renewable polyethylene is used instead of conventional, fossil PE.
Easier recycling
The simpler structure of the new composite material enables the paper fibres and the polyolefin barriers to be separated in one operation, making recycling processes easier.
Lowest plastic content*
In addition to containing the highest share of renewable materials, the Pure‑Pak® eSense also has the lowest plastic content level. Overall, Pure‑Pak® eSense is our most sustainable aseptic carton to date.
Only PE-based polyolefin
The carton contains no aluminium barrier. A blend of PE-based polyolefins is used instead.
*Compared with a standard Pure‑Pak® aseptic carton with aluminum barrier.
Based on internal, third party-reviewed cradle-to-gate calculations from the Dynamic Elopak Environmental Performance Tool (DEEP), version 11, 2021.
Based on internal, third party-reviewed cradle-to-gate calculations from the Dynamic Elopak Environmental Performance Tool (DEEP), version 11, 2021.
First products on shelf
The first company to bring the benefits of the Pure‑Pak® eSense carton to market is leading Spanish drinks manufacturer García Carrión.
They dare to be different being the first to offer Elopak´s alu-free aseptic packaging to their customers. García Carrión is utilizing the Pure‑Pak® eSense carton for a newly launched Private Label plant-based Barista drink that will soon be found in stores all across the UK.
They dare to be different being the first to offer Elopak´s alu-free aseptic packaging to their customers. García Carrión is utilizing the Pure‑Pak® eSense carton for a newly launched Private Label plant-based Barista drink that will soon be found in stores all across the UK.
“The arrival of the Pure‑Pak® eSense carton is very significant, as we are offering our customers in the aseptic segment an even more environmentally friendly option. Aluminium is a finite resource that does not replenish over time. Additionally, the production of aluminium is relatively energy-intensive and thus has a higher CO2 footprint than the other materials in beverage cartons.”
Marianne Groven, Director Sustainability at Elopak
A wide range of options:
The Pure‑Pak® eSense carton is available in the sizes 500 ml, 750 ml and 1 l.
1.5l, 1.75l and 2l as well as US sizes will be introduced at a later stage.
1.5l, 1.75l and 2l as well as US sizes will be introduced at a later stage.
The carton will be available with a range of compatible aseptic closures. A closure-free solution, as already familiar from our fresh cartons, will follow. It reduces plastic consumption and lowers the CO2 footprint even further.
Pure‑Pak® eSense is suitable for both low acid and high acid products – including milk, juice and plant-based drinks.
Product integrity, as well as the safety and durability of the contents, are guaranteed even without the usual aluminium layer.
“Nowadays, consumers are constantly looking for ways to further reduce their environmental footprint without compromising on functionality. With the release of the Pure‑Pak® eSense carton, our customers will be able to offer more sustainable packaging for a wider range of products and with sizes and closure options to suit every need.”
Patrick Verhelst, CMO at Elopak
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New on the shelf
Tolle, Hungary
Product:
Pure-Pak® SenseAs one of Hungary’s most popular fresh milk brands, Tolle has expanded its production facilities and equipped them with two new Shikoku filling machines. The country’s second largest milk brand is now opting for a more modern packaging design and even more efficient filling, thanks to Pure-Pak® cartons.
Milka, Germany
Product:
Pure-Pak® Sense AsepticThe well-known and popular Milka brand has launched its new chocolate milk in Germany, Poland and Austria. It is available in 750ml Pure-Pak® Sense Aseptic cartons in two flavours: “Original Chocolate” and “Caramel”.
Milk & More, UK
Product:
Pure-Pak ClassicIn addition to the classic glass bottle, Milk & More now also offers its customers fresh milk in Pure-Pak® cartons with natural brown board. In good old British tradition, they are delivered directly to the doorstep by the milkman. Each product variant is presented as a different façade of a home.
Arla JÖRĐ, UK
Product:
Pure-Pak® ClassicJÖRĐ is Arla’s plant-based brand that has existed since 2020. It has now been relaunched as Arla JÖRĐ, making it a sub-brand of Arla. The product range includes oat drinks in various flavours, whose packaging designs have also been revised as part of the rebranding.