Luxlait and Elopak: “win-win” for sustainability and efficiency

Luxembourg's long-established dairy Luxlait is taking a pioneering step: with the implementation of a modern Elopak filling line and the introduction of the Pure-Pak^® beverage carton, the company is setting new standards in the areas of efficiency, sustainability and brand communication. The cooperation shows how technological innovation, environmental protection and marketing can be successfully combined for the benefit of all parties.

Focus on efficiency: the new filling machine

Luxlait is an established name in Luxembourg: the cooperatively organized company has been processing milk since 1894. Today, around 500,000 liters are processed into around 480 products every day - including classics such as fresh milk, chocolate milk, yoghurt, cream and cheese. With the commissioning of a new ultra-hygienic Shikoku S-PSF70UCe M21 filling line completed last fall, Luxlait is now converting large parts of its product range to modern Pure-Pak^® carton packaging from Elopak - a technological and strategic milestone in the company's history.

The Elopak system is the latest model from Shikoku - a high-performance system that meets particularly high hygiene standards and is also designed for a wide range of product formats. Fresh milk, chocolate milk, fermented milk products and cream in various sizes were successfully filled shortly after the start of production at the beginning of October 2024.

For Luxlait, this means one thing above all: greater efficiency. The new line relieves the existing production infrastructure, which had previously reached its capacity limit. By shifting volumes to the Elopak line, the entire production flow has been optimized - resulting in greater flexibility and predictability.

Sustainability as a guiding principle

Sustainability benefits were a key argument for switching to Pure-Pak^® cartons. The new packaging scores points above all due to its lower plastic content. In the case of the 1-liter carton, this amounts to 46% compared to the previously used (TetraTop) packaging. The reduction of fossil-based raw materials is an important lever for lowering CO2 emissions. Luxlait is pursuing the ambitious goal of climate neutrality by 2050 and has taken a significant step in this direction with the new packaging. This claim is particularly evident in the organic product line: it is packaged in Natural Brown Board from Elopak , an unbleached, natural brown cardboard as a visible sign of environmental awareness and authenticity.

A strong visual appearance

By switching to Elopak's fiber-based packaging solutions, Luxlait has not only upgraded ecologically and technologically, the products also benefit visually on the shelf. The wave designs of the Pure-Pak^® Sense packaging - a wave-like structure on the sides of the packaging that offers visual, tactile and functional benefits - increase attention while providing more space for brand messages. Luxlait uses the top-fin area above the closure to label taste and fat content, while the side surfaces are used for messages such as "100% Luxembourgish" and the "0 km project" to reinforce the regional origin of the dairy products. The dairy's location near the central Luxembourg town of Bissen ensures that the delivery routes between dairy farmers and the dairy are short. The average distance is only 15 kilometers, which means that Luxlait has one of the lowest CO2 footprints in Europe, at 0.004 kilometers per liter of milk.

Elopak and Luxlait: successful together

The close partnership between Elopak and Luxlait was crucial to the successful conversion of the complex production infrastructure. The system was jointly planned, installed and adapted to the local conditions - including structural modifications for better space utilization.

The Luxlait case is an impressive example of how technological development, ecological responsibility and strategic brand thinking can be successfully combined. The switch to Pure-Pak^® cartons from Elopak not only brings measurable efficiency and sustainability benefits - it also strengthens Luxlait's brand presence on the shelf and underlines the regional character of the 131-year-old brand. A partnership that sets standards - in the interests of the environment, consumers and sustainable food production.