December 7, 2017

Optimum light protection for your milk

"Buy it fresh, keep it cool, protect it from light” This was the take-home message of a study by Cornell University in 2016. The high quality of fresh milk can indeed be retained over a longer period, provided that an optimal light protection is in place! With regard to shelf life, taste and protection of light-sensitive nutrients, our carton packaging is far superior to alternatives made from plastic.

Best light protection is provided by beverage cartons

The more transparent the packaging, the more light is able to penetrate it. In this regard, the carton scores much higher compared to the PET bottles. Even opaque synthetic materials offer little adequate protection.
Source: Elopak internal laboratory tests, pasteurized milk in carton and plastic bottles with differing light barriers, Elopak Corporate Analysis Report 04621

50% more vitamins

Milk in beverage cartons retains 50% more vitamin A and B2 than milk in a PET or HDPE bottle
Source: Analysis by Campden BRI, UK.

Protection from off-taste

Milk in plastic bottles already shows light-induced loss of taste after a single day. After just 2-6 days, a strong light-struck flavour develops. In contrast, Elopak Duplex Carton preserves milk from off-taste even after 9 days.
Source: Elopak internal laboratory test, pasteurized milk in carton and plastic bottles with differing light barriers, Elopak Corporate Analysis Report 04621

What experts say on the theme of light protection:

"To retain the sensory quality of the milk, an effective light protection provided by the packaging is essential."
Dr. Thomas Westermair, Head of engineering muva Kempten GmbH
Optimum light protection for your milk – Leaflet (PDF)
Elopak Website
Pure-Pak® Sense Website
Case Milk & More
Milk & More, UK

In addition to the classic glass bottle, Milk & More now also offers its customers fresh milk in Pure-Pak® cartons with natural brown board. In good old British tradition, they are delivered directly to the doorstep by the milkman. Each product variant is presented as a different façade of a home.

Case Joerd
Arla JÖRĐ, UK

JÖRĐ is Arla’s plant-based brand that has existed since 2020. It has now been relaunched as Arla JÖRĐ, making it a sub-brand of Arla. The product range includes oat drinks in various flavours, whose packaging designs have also been revised as part of the rebranding. 

Case Yoplait
Yoplait, France

Yoplait, the world’s largest yoghurt franchise brand, launches its first pourable and spoonable yoghurt in the Pure-Pak® Sense carton. The packaging is made from 78% renewable materials. With its 750 gram size, the carton replaces 6 plastic yoghurt pots and saves 50% packaging.

Case PlainB
plain b, Germany

Following the successful launch of plain b’s refill hand soap with the apricot fragrance last year, two new fragrances are now available: ‘Northern Lights’ and ‘Forest Harmony’. Compared to conventional plastic hand soap dispensers, the D-PAK carton saves 82% plastic.