Plant-Based drinks in Pure-Pak®– The flight to new heights continues
Young and dynamic:
there is still a lot of movement in the market for milk alternatives
This is what consumers say in Germany, France, Italy, Spain and Poland
The market research company Mintel has looked into the question of how plant-based drinks should evolve in order for their success to continue. Here are the top 3 recommendations:
Marktradar:
The Green Dairy produces for IKEA
Lidl also relies on Pure-Pak®
Lidl expands its fresh food counter with Royal A-ware
Tesco launches Wicked Kitchen
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New on the shelf
Molokia, Ukraine
Ukrainian manufacturer Ternopil Dairy has updated the designs of its fairytale milk for the Molokia brand with new characters. Wolf, bear, fox, hedgehog, stork and rabbit are now the stars of the packaging. There is also a lactose-free milk. The products are recommended by the Association of Paediatricians of Ukraine.
Robinsons, UK
“Less plastic – more serves” – Britvic launched super strength concentrated squash for the Robinsons brand using the 500ml Pure-Pak Classic carton. The result. 60 serves per 500ml and 85% less plastic per serve.
smol, UK
smol’s refill carton range continues to grow. Following dishwashing liquid and fabric softener, stain remover has now also been available in practical cartons since the start of 2024. The original bottle for applying and dispensing the liquids is made from 100% recycled plastic.
LoveMilk, UK
In response to growing consumer concern about plastic waste, the UK’s largest independent dairy launched cartons with tethered caps for its fresh milk products in the food service sector. This will significantly reduce the amount of plastic used in Freshway’s packaging.