Plant-Based drinks in Pure-Pak®– The flight to new heights continues
Young and dynamic:
there is still a lot of movement in the market for milk alternatives
This is what consumers say in Germany, France, Italy, Spain and Poland




The market research company Mintel has looked into the question of how plant-based drinks should evolve in order for their success to continue. Here are the top 3 recommendations:
Marktradar:
The Green Dairy produces for IKEA

Lidl also relies on Pure-Pak®

Lidl expands its fresh food counter with Royal A-ware

Tesco launches Wicked Kitchen

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New on the shelf

Bad Heilbrunner, Germany
Bad Heilbrunner is launching four new organic iced tea varieties under the No Suga brand in Elopak’s sustainable Pure-Pak® Sense Aseptic packaging. Pure-Pak® guarantees that the high-quality organic ingredients and natural herbal sweetness are optimally protected. Bad Heilbrunner is thus going with the trend toward natural and sugar-free soft drinks.

Black Forest Milk, Germany
Black Forest Milk has launched its new fresh country milk from Landliebe with 1.5% fat in sustainable 500 ml Pure-Pak® Sense cartons in Germany. Thanks to the practical to-go packaging, the popular cocoa, strawberry, and banana varieties are also ideal for on the go. Landliebe is not only committed to sustainability in its packaging: the milk for the three new products comes from regional family farms in Baden-Württemberg.

Tropicana Brands Group, UK
Tropicana is expanding its “Fresh & Light” range: Five fruity varieties with 30% less sugar and 100% of the daily vitamin C requirement have been available in 850 ml and 1450 ml Pure Pak® cartons since April 2025. Since May, the most popular orange juices have also been available in a handy 500 ml Pure Pak® format. The cartons are fully recyclable in the UK.

Boermarke, Europe
Boermarke is expanding its Vairy brand plant-based range across Europe – all in sustainable 1000ml Pure-Pak® Sense cartons with natural brown board. The plant-based puddings and yogurts are available in a variety of flavors and enriched with calcium and vitamins. The natural brown color of the Pure-Pak® Sense cartons with visible fiber structure ensures an authentic look and strong shelf presence.