Pure Nature: Water in Pure-Pak®– Help save the world
Good to know: Water in Pure-Pak®
Our Pure-Pak® system
Packaging becomes a buying criterion
Flavoured water is increasingly popular
In a Europe-wide comparison, more new flavoured products were launched in the UK than in the EU: a total of 54% between 2015 and 2019. In Germany, the share was 38%, while in Italy it was only 9%.
Market radar
WasserBox: Black Forest-to-go and a forest project
Postevand:
the second best alternative to tap water
AT Market: water from Europe's last virgin forest
Boxed Water™: best environmental profile with Pure-Pak®
Agua enCaja Mejor: Mission possible in Madrid
Bar-le-Duc: Belgian water
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New on the shelf
Molokia, Ukraine
Ukrainian manufacturer Ternopil Dairy has updated the designs of its fairytale milk for the Molokia brand with new characters. Wolf, bear, fox, hedgehog, stork and rabbit are now the stars of the packaging. There is also a lactose-free milk. The products are recommended by the Association of Paediatricians of Ukraine.
Robinsons, UK
“Less plastic – more serves” – Britvic launched super strength concentrated squash for the Robinsons brand using the 500ml Pure-Pak Classic carton. The result. 60 serves per 500ml and 85% less plastic per serve.
smol, UK
smol’s refill carton range continues to grow. Following dishwashing liquid and fabric softener, stain remover has now also been available in practical cartons since the start of 2024. The original bottle for applying and dispensing the liquids is made from 100% recycled plastic.
LoveMilk, UK
In response to growing consumer concern about plastic waste, the UK’s largest independent dairy launched cartons with tethered caps for its fresh milk products in the food service sector. This will significantly reduce the amount of plastic used in Freshway’s packaging.