April 19, 2022

Tethered caps a tight connection for the future

In April, our long-standing customer NordseeMilch will launch the first beverage cartons with our tethered cap - the Pure-TwistFlip™. With this early change, the dairy is underlining its consistent focus on maximum sustainability in its products and packaging. At the same time, this launch rings in the comprehensive move towards a new generation of closures, which must be completed by mid-2024.

Pure-TwistFlip™ 29i: The perfect symbiosis of sustainability and convenience

The Pure-TwistFlip™ 29i offers maximum ease of use with minimum weight.
The new cap is fully recyclable and lighter than all previous versions.
The lid remains firmly attached to the carton and is reliably recycled.
Once opened, the Pure-TwistFlip™ 29i can be positioned anywhere and does not interfere with pouring, thanks to the practical rotating mechanism.
The freshness seal provides additional protection when opened for the first time.
After reclosing, the carton is reliably closed and can also be stored horizontally in the refrigerator.

NordseeMilch eG – Expertise in fresh dairy

The cooperative company from North Frisia can look back on almost 130 years of know-how in the dairy industry and today employs around 110 people. In the early 2000s, NordseeMilch specialized in the production of fresh dairy products - especially fresh milk. With a broad product range, the cooperative is now the largest fresh milk filling company in northern Germany.

Consistent sustainability:

NordseeMilch eG has set itself the goal of further expanding the organic, GMO-free (without genetic modification) and animal welfare segments in order to offer farmers secure long-term prospects.

The farms supplying the animal welfare milk are certified according to the guidelines of the premium animal welfare label "FÜR MEHR TIERSCHUTZ" ("for improved animal welfare").
The company is committed to the region and the environment.

As a partner of the Schleswig-Holstein Wadden Sea National Park it is actively committed to protecting nature and preventing pollution of the sea.

Innovative strength from the Far North

„We drive innovation in all areas of our company. Innovations such as the natural brown carton from Elopak or the now available tethered caps, fit perfectly with our regional brand and the growing demand for fresh dairy products.“
Christoph Bossmann, Managing Director of NordseeMilch eG

Ready to switch? We are.

The requirements of the Single-Use Plastics Directive (EU Directive 2019/904) will come into force in July 2024.
From this point on, all closures of beverage containers must be designed so that they remain firmly attached to the packaging even after opening.
The objective of the EU directive is to reduce or even prevent the impact of certain plastic products on human health and the environment.
“The switch to our new Pure-TwistFlip™ can be implemented on existing filling machines with relatively little technical effort and time. With the professional support of our on-site team of technicians, we will make the transition to this new generation of closures as easy as possible for our customers.”
Wolfgang Buchkremer, Chief Technology Officer at Elopak

Results of consumer test:

Preferred by consumers

Most consumers would pick Tethered Caps.

What consumers are saying

Satisfied consumer responses

Suitable for all milk categories

Tethered caps fit all kinds of milk products
Tethered Caps – Presseinformation
Website Nordseemilch
Elopak Pure-TwistFlip™
Ehrmann Cornish Dairy, UK
Product:
Pure‑Pak®

Freshness re‑packaged: Trewithen Cream in Pure‑Pak® cartons

Ehrmann Cornish Dairy, home to the Trewithen brand, is converting three of its fresh cream products from HDPE plastic bottles to Pure‑Pak® cartons from Elopak. In collaboration with Elopak, a new filling line has been installed at the company’s site in the Glynn Valley as part of a significant investment following the acquisition by the Ehrmann Group.

From this autumn, Cornish whipping cream, double cream and buttermilk will be available in 300 ml, 500 ml and 1,000 ml cartons. By making the switch, Trewithen reduces its use of plastic, simplifies logistics and offers retailers a sustainable, shelf‑ready alternative. The move marks an important milestone for the heritage brand and has already secured a nationwide Tesco listing across the UK.

H2O4U, Finnland
Product:
Pure‑Pak®

Pure water, newly packaged: JÄÄDE in Pure‑Pak® cartons

The Finnish company H2O4U is introducing JÄÄDE, one of the purest waters in the world, for the first time in fibre‑based cartons from Elopak. The naturally filtered mineral water is filled at the company’s production facility in Lahti, Finland, where it originates from deep glacial formations that were formed around 10,000 years ago.

The products are available in 330 ml and 500 ml Mini Pure‑Pak® cartons. By introducing carton packaging, H2O4U is choosing a sustainable alternative to conventional plastic packaging and reinforcing its commitment to providing clean and safe drinking water in a resource‑efficient way – while ensuring strong shelf visibility.

JIF, Norway
Product:
D-PAK™

Cleaning Repackaged: Jif in D-PAK™ Cartons 

Elopak’s D-PAK™ cartons are now replacing plastic bottles for Jif household cleaners in Norway. The products are now available in 750 ml and 1500 ml cartons, including Jif Krystal Grønnsåpe – a floor and surface cleaner made from pure wood oils. With this change, manufacturer Orkla Home & Personal Care is reducing its plastic consumption. At the same time, logistics are being simplified, and retailers benefit from a sustainable, shelf-ready alternative. 

Lumme, Finnland
Product:
D-PAK™

Sustainable Refill: Hand Soap in D-PAK™ Carton 

Orkla Home & Personal Care is using Elopak’s 750 ml D-PAK™ carton for Lumme brand hand soap refills for the first time in Finland. The carton provides an environmentally friendly alternative to previous plastic refills while offering better value for money. One refill pack is enough for one and a half bottles of hand soap in the “Forest” and “Apple Blossom” fragrances.