80% less plastic: Ďumbier switches from PET to Pure-Pak®
By switching from PET bottles to Pure-Pak® Sense cartons in Natural Brown Board, Ďumbier has reduced its plastic consumption for packaging in the chilled fresh food segment by more than 80% - one of many good arguments for opting for cartonboard instead of plastic.
The Ďumbier Agricultural Cooperative, named after the highest mountain in Slovakia’s Low Tatras National Park, proudly refers to itself as the "most modern and largest small dairy in Slovakia." The cooperative exclusively processes fresh milk from its own barn and pasture, transforming it into dairy products and handcrafted “Parenica,” a traditional Slovak cheese specialty, on the same day at the farm.
Responsibility for the environment – Agravital’s core brand values:
A commitment to artisanal quality and modern dairy and packaging technology go hand in hand at the cooperative, located on the outskirts of Brezno. Under the Agravital brand, the cooperative supplies local retailers—from small shops to supermarket chains such as Kaufland and COOP. Products are even available in vending machines.
Previously, Ďumbier bottled its products in PET bottles with plastic caps. One of the primary goals of the cooperative's packaging transition was to adopt a visibly more environmentally friendly solution. Elopak’s team for the Slovak market had already been in close contact with Ďumbier, ensuring that the upcoming replacement of its filling technology would rely on a versatile system solution from Elopak.
The Pure-Pak® System promise: a custom fit for every brand
Don’t adapt your product—let us adapt our concept: Elopak designs innovative, eco-friendly packaging solutions with its Pure-Pak® gable-top cartons, tailoring them precisely to customer needs with comprehensive services and personalized support.
On the production side, Elopak ensures the highly efficient and smooth operation of filling systems. This complete system provides customers with a wide range of solutions, enabling them to develop the optimal packaging concept in close partnership with Elopak—aligned with their product and brand strategy.
Pure-Pak® Sense with Natural Brown Board reduces plastic consumption
By transitioning from PET bottles to Pure-Pak® Sense cartons made from renewable materials, Agravital is reducing plastic consumption in its chilled fresh segment by more than 80%—just one of many compelling reasons to choose cartons over plastic. A total of twelve products will be gradually relaunched in the new climate-friendly and award-winning Elopak Pure-Pak® Sense cartons made from Natural Brown Board, alongside two new product launches. Natural Brown Board is available in various fill sizes and base formats, from 250ml to 1L, and can be combined with additional sustainable features.
Beyond environmental benefits, the switch was driven by the high efficiency of the filling machine and the positive brand perception among consumers at the point of sale. The great flexibility of the installed machine also allows Agravital to fill all packaging sizes with a single filling machine.
Agravital Products available in the climate-friendly Pure-Pak® Sense in Natural Brown Board:
Pure Pak® Sense in Natural Brown Board conveys the brand values
The new packaging concept perfectly conveys the company's commitment to environmental protection and resource conservation. The Pure Pak® Sense with Natural Brown Board was deliberately chosen to make the sustainable and artisanal claim visible as soon as you pick up the packaging. Its natural brown color and the visible fiber structure underline the ecological brand values at first glance. For General Manager Peter Lukáč, one of the main reasons for the switch to Pure Pak® was also that Agravital can provide consumers with much more information about the brand on the carton packaging than was ever possible on a bottle label. Agravital opted for the Pure-TwistFlip™ 29i as a practical closure option. This tethered cap offers a sustainable symbiosis of sustainability and convenience.
Naturally Pure-Pak®
The cooperation with Elopak fits perfectly with the environmentally friendly orientation of the Agravital brand and its strategy of offering fresh milk from its own production regionally in one of Slovakia's most attractive tourist regions.
For the downstream equipment, Elopak and Ďumbier worked together on the project with Slovakian automation specialist Devion s.r.o., which was responsible for the delivery and installation of the conveyor line and the wrapping machine. This strengthens the regional economy without long service and transportation routes - another sustainability factor.
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New on the shelf
Ehrmann Cornish Dairy, UK
Freshness re‑packaged: Trewithen Cream in Pure‑Pak® cartons
Ehrmann Cornish Dairy, home to the Trewithen brand, is converting three of its fresh cream products from HDPE plastic bottles to Pure‑Pak® cartons from Elopak. In collaboration with Elopak, a new filling line has been installed at the company’s site in the Glynn Valley as part of a significant investment following the acquisition by the Ehrmann Group.
From this autumn, Cornish whipping cream, double cream and buttermilk will be available in 300 ml, 500 ml and 1,000 ml cartons. By making the switch, Trewithen reduces its use of plastic, simplifies logistics and offers retailers a sustainable, shelf‑ready alternative. The move marks an important milestone for the heritage brand and has already secured a nationwide Tesco listing across the UK.
H2O4U, Finnland
Pure water, newly packaged: JÄÄDE in Pure‑Pak® cartons
The Finnish company H2O4U is introducing JÄÄDE, one of the purest waters in the world, for the first time in fibre‑based cartons from Elopak. The naturally filtered mineral water is filled at the company’s production facility in Lahti, Finland, where it originates from deep glacial formations that were formed around 10,000 years ago.
The products are available in 330 ml and 500 ml Mini Pure‑Pak® cartons. By introducing carton packaging, H2O4U is choosing a sustainable alternative to conventional plastic packaging and reinforcing its commitment to providing clean and safe drinking water in a resource‑efficient way – while ensuring strong shelf visibility.
JIF, Norway
Cleaning Repackaged: Jif in D-PAK™ Cartons
Elopak’s D-PAK™ cartons are now replacing plastic bottles for Jif household cleaners in Norway. The products are now available in 750 ml and 1500 ml cartons, including Jif Krystal Grønnsåpe – a floor and surface cleaner made from pure wood oils. With this change, manufacturer Orkla Home & Personal Care is reducing its plastic consumption. At the same time, logistics are being simplified, and retailers benefit from a sustainable, shelf-ready alternative.
Lumme, Finnland
Sustainable Refill: Hand Soap in D-PAK™ Carton
Orkla Home & Personal Care is using Elopak’s 750 ml D-PAK™ carton for Lumme brand hand soap refills for the first time in Finland. The carton provides an environmentally friendly alternative to previous plastic refills while offering better value for money. One refill pack is enough for one and a half bottles of hand soap in the “Forest” and “Apple Blossom” fragrances.