80% less plastic: Ďumbier switches from PET to Pure-Pak®
By switching from PET bottles to Pure-Pak® Sense cartons in Natural Brown Board, Ďumbier has reduced its plastic consumption for packaging in the chilled fresh food segment by more than 80% - one of many good arguments for opting for cartonboard instead of plastic.
The Ďumbier Agricultural Cooperative, named after the highest mountain in Slovakia’s Low Tatras National Park, proudly refers to itself as the "most modern and largest small dairy in Slovakia." The cooperative exclusively processes fresh milk from its own barn and pasture, transforming it into dairy products and handcrafted “Parenica,” a traditional Slovak cheese specialty, on the same day at the farm.
Responsibility for the environment – Agravital’s core brand values:
A commitment to artisanal quality and modern dairy and packaging technology go hand in hand at the cooperative, located on the outskirts of Brezno. Under the Agravital brand, the cooperative supplies local retailers—from small shops to supermarket chains such as Kaufland and COOP. Products are even available in vending machines.
Previously, Ďumbier bottled its products in PET bottles with plastic caps. One of the primary goals of the cooperative's packaging transition was to adopt a visibly more environmentally friendly solution. Elopak’s team for the Slovak market had already been in close contact with Ďumbier, ensuring that the upcoming replacement of its filling technology would rely on a versatile system solution from Elopak.
The Pure-Pak® System promise: a custom fit for every brand
Don’t adapt your product—let us adapt our concept: Elopak designs innovative, eco-friendly packaging solutions with its Pure-Pak® gable-top cartons, tailoring them precisely to customer needs with comprehensive services and personalized support.
On the production side, Elopak ensures the highly efficient and smooth operation of filling systems. This complete system provides customers with a wide range of solutions, enabling them to develop the optimal packaging concept in close partnership with Elopak—aligned with their product and brand strategy.
Pure-Pak® Sense with Natural Brown Board reduces plastic consumption
By transitioning from PET bottles to Pure-Pak® Sense cartons made from renewable materials, Agravital is reducing plastic consumption in its chilled fresh segment by more than 80%—just one of many compelling reasons to choose cartons over plastic. A total of twelve products will be gradually relaunched in the new climate-friendly and award-winning Elopak Pure-Pak® Sense cartons made from Natural Brown Board, alongside two new product launches. Natural Brown Board is available in various fill sizes and base formats, from 250ml to 1L, and can be combined with additional sustainable features.
Beyond environmental benefits, the switch was driven by the high efficiency of the filling machine and the positive brand perception among consumers at the point of sale. The great flexibility of the installed machine also allows Agravital to fill all packaging sizes with a single filling machine.
Agravital Products available in the climate-friendly Pure-Pak® Sense in Natural Brown Board:
Pure Pak® Sense in Natural Brown Board conveys the brand values
The new packaging concept perfectly conveys the company's commitment to environmental protection and resource conservation. The Pure Pak® Sense with Natural Brown Board was deliberately chosen to make the sustainable and artisanal claim visible as soon as you pick up the packaging. Its natural brown color and the visible fiber structure underline the ecological brand values at first glance. For General Manager Peter Lukáč, one of the main reasons for the switch to Pure Pak® was also that Agravital can provide consumers with much more information about the brand on the carton packaging than was ever possible on a bottle label. Agravital opted for the Pure-TwistFlip™ 29i as a practical closure option. This tethered cap offers a sustainable symbiosis of sustainability and convenience.
Naturally Pure-Pak®
The cooperation with Elopak fits perfectly with the environmentally friendly orientation of the Agravital brand and its strategy of offering fresh milk from its own production regionally in one of Slovakia's most attractive tourist regions.
For the downstream equipment, Elopak and Ďumbier worked together on the project with Slovakian automation specialist Devion s.r.o., which was responsible for the delivery and installation of the conveyor line and the wrapping machine. This strengthens the regional economy without long service and transportation routes - another sustainability factor.
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Black Forest Milk, Germany
Black Forest Milk has launched its new fresh country milk from Landliebe with 1.5% fat in sustainable 500 ml Pure-Pak® Sense cartons in Germany. Thanks to the practical to-go packaging, the popular cocoa, strawberry, and banana varieties are also ideal for on the go. Landliebe is not only committed to sustainability in its packaging: the milk for the three new products comes from regional family farms in Baden-Württemberg.
Tropicana Brands Group, UK
Tropicana is expanding its “Fresh & Light” range: Five fruity varieties with 30% less sugar and 100% of the daily vitamin C requirement have been available in 850 ml and 1450 ml Pure Pak® cartons since April 2025. Since May, the most popular orange juices have also been available in a handy 500 ml Pure Pak® format. The cartons are fully recyclable in the UK.
Boermarke, Europe
Boermarke is expanding its Vairy brand plant-based range across Europe – all in sustainable 1000ml Pure-Pak® Sense cartons with natural brown board. The plant-based puddings and yogurts are available in a variety of flavors and enriched with calcium and vitamins. The natural brown color of the Pure-Pak® Sense cartons with visible fiber structure ensures an authentic look and strong shelf presence.
The Bridge S.R.L, Italy
The Bridge S.R.L. is launching Veg Egg, its first plant-based egg alternative, in a 500ml Pure-Pak® Sense Aseptic package on the Italian market. Veg Egg combines taste and sustainability and is in line with the trend toward plant-based nutrition. The fully recyclable Elopak packaging also offers convenience and environmental benefits.