Elopak sustainability report 2023 – advancing our sustainable growth
Read the full report here.
Sustainability
As a global corporation, Elopak is committed to work systematically with all aspects of sustainability, from the wellbeing of our employees, initiatives to mitigate climate change, responsible sourcing of raw materials, to responsible business conduct, upholding the highest ethical standards in all our business operations.
Being sustainable means finding the balance between what is good for the people, the planet and the profit.

Our sustainability targets:
1.
2.
3.
Renewability
Naturally renewable – maintaining living and viable forests

Fossil-free – with certified renewable polymers
100 percent of renewable polymers Elopak supplies are certified according to ISCC PLUS.

Net Zero
Average footprint per carton

Carbon neutral
Building the road to 2030 with Science Based Targets
In terms of plant efficiency, waste was kept at historically low levels in 2023. Elopak was also able to cut its scope 1 and 2 emissions according to plan, amounting to a cut of 1,115 tons (13 percent) versus 2022 and 2,829 tons (33 percent) versus 2020.
The goal is to reduce the absolute scope 1 and 2 GHG emissions by 42 percent by 2030 from a 2020 base year. In addition, we pledge to continue sourcing 100 percent renewable electricity. The scope 3 GHG emissions will be reduced by 25 percent by 2030 from a 2020 base year.


Recycling and circular economy
Recycling
Overview on beverage carton recycling
Examples are the PolyAl recycling plants by Palurec GmbH in Germany and Recon Polymers in the Netherlands.



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New on the shelf

McBride, Italy
Cleaning reimagined: Actiff refill packs in D-PAK™ cartons
McBride is launching new refill packs for its household cleaning brand Actiff in D-PAK™ cartons in Italy. By introducing carton packaging, the company underlines its commitment to sustainability and innovation while responding to evolving consumer expectations.
The Actiff range includes 1litre cartons for laundry detergent and fabric softener, as well as 500 ml cartons for dishwashing liquid. By making the switch, McBride reduces the use of plastic, supports recycling and offers consumers a practical and attractive alternative to conventional plastic packaging – while ensuring strong shelf visibility.

Polmlek Group Jibal, Morokko
New to the market: Jibal launches first kefir in Pure‑Pak® cartons in Morocco
Jibal, the Moroccan subsidiary of the Polmlek Group, introduced its first kefir in Pure‑Pak® cartons to the Moroccan market in autumn 2025. The premium launch targets health‑conscious consumers and addresses the growing functional dairy segment in North Africa. With this market entry, Jibal adopts a premium positioning and uses the Pure‑Pak® carton as a packaging solution strongly associated with freshness, naturalness, and health. The product launch marks an important milestone for the brand and supports Polmlek’s expansion in one of the region’s most dynamic growth markets.

Ehrmann Cornish Dairy, UK
Freshness re‑packaged: Trewithen Cream in Pure‑Pak® cartons
Ehrmann Cornish Dairy, home to the Trewithen brand, is converting three of its fresh cream products from HDPE plastic bottles to Pure‑Pak® cartons from Elopak. In collaboration with Elopak, a new filling line has been installed at the company’s site in the Glynn Valley as part of a significant investment following the acquisition by the Ehrmann Group.
From this autumn, Cornish whipping cream, double cream and buttermilk will be available in 300 ml, 500 ml and 1,000 ml cartons. By making the switch, Trewithen reduces its use of plastic, simplifies logistics and offers retailers a sustainable, shelf‑ready alternative. The move marks an important milestone for the heritage brand and has already secured a nationwide Tesco listing across the UK.

H2O4U, Finnland
Pure water, newly packaged: JÄÄDE in Pure‑Pak® cartons
The Finnish company H2O4U is introducing JÄÄDE, one of the purest waters in the world, for the first time in fibre‑based cartons from Elopak. The naturally filtered mineral water is filled at the company’s production facility in Lahti, Finland, where it originates from deep glacial formations that were formed around 10,000 years ago.
The products are available in 330 ml and 500 ml Mini Pure‑Pak® cartons. By introducing carton packaging, H2O4U is choosing a sustainable alternative to conventional plastic packaging and reinforcing its commitment to providing clean and safe drinking water in a resource‑efficient way – while ensuring strong shelf visibility.