Elopak Sustainability Report 2024 – ‘Repackaging Tomorrow’ picks up speed
Read the full report here.
Sustainability as a strategic guiding star
How we work:
At Elopak, sustainability is far more than just a trendy topic - it is a central component of our corporate philosophy. And our efforts are bearing fruit: we were able to reduce our CO₂ emissions last year (Scope 1 and 2) by six per cent compared to 2023. Since 2020, we have reduced our emissions by 37 per cent. We have also been covering our electricity requirements exclusively from renewable sources since 2016.
Today, we are going a significant step further: our corporate strategy ‘Repackaging Tomorrow’, launched in autumn 2024, stands for a comprehensive transformation that reaches deep into the value chain and product development. The strategic priorities include global growth, strengthening market leadership and accelerating the replacement of plastics in production with fibre-based packaging from Elopak.

Our sustainability goals
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Goals of the ‘Sustainability Frontrunner Roadmap 2030’
The ‘Sustainability Frontrunner Roadmap 2030’ serves Elopak as a guiding framework for all sustainability measures. It was developed in line with the new ESG governance structure and in preparation for the EU Sustainability Reporting Directive (CSRD).
Elopak pursues science-based climate targets that have been validated by the Science Based Targets initiative (SBTi) and are aligned with the resolutions of the Paris Climate Summit. To achieve these targets, we consistently focus on real reductions: No compensation measures such as CO₂ certificates or ‘avoided emissions’ are included in the target achievement.
Reduction of emissions
Together, we made further progress in reducing our emissions last year: Scope 1 and Scope 2 emissions were reduced by 6 per cent compared to 2023. This brings the total reduction since 2020 to 37 per cent. Indirect Scope 3 emissions increased by 5 per cent in the previous year compared to 2023 - primarily as a result of raw material purchases and increased sales of filling machines. The successes in direct emissions are based on a large number of specific measures.
Our measures to reduce emissions:
Elopak has also initiated a company-wide climate programme, which will be further specified in 2025 and serve as a strategic compass for the transformation by 2030.
Our sustainability goals guarantee our long-term commitment to key global challenges such as climate change, scarce natural resources, diversity, safety and responsibility along the supply chain.
Biodiversity and responsible use of raw materials
In addition to climate protection and the circular economy, Elopak is increasingly committed to preserving natural biodiversity. As a global company that relies heavily on forestry raw materials, we recognise the importance of biodiversity and ecosystems for our business and the environment in general. Our business activities depend on natural resources, especially wood, which is essential for our production processes. These dependencies underline the need for sustainable sourcing and efficient resource management to minimise our impact on biodiversity.
We already source:
Naturally renewable – maintaining living and viable forests

Average footprint per carton
One of our main focuses in reducing greenhouse gas emissions is minimising our CO₂ footprint per carton. We are proud that we have been able to continuously reduce this in recent years and achieved a value of 22.8 grams of CO₂ per carton in 2024 - compared to 32.1 grams of CO₂ in 2014. Our Natural Brown Board is one of the most environmentally friendly beverage cartons. In 2024, its market share in Europe increased again compared to the previous year. Because natural brown cartons have a significantly lower carbon footprint than their bleached counterparts, their increased volume has saved more than 2,200 tonnes of CO₂ on balance. The cumulative reduction since the introduction of brown cartonboard in 2017 is more than 11,000 tonnes of CO₂.

Sustainability with substance
The report for the 2024 financial year shows that environmental responsibility and economic growth need not be a contradiction in terms. With our ‘Repackaging Tomorrow’ strategy, we are setting the course for a climate-friendly future - with clear goals, measurable successes and a systematic approach that permeates all areas of the company. Whether in terms of emissions reduction, resource utilisation or recyclability - Elopak is also demonstrating in 2024 that sustainability is not the goal. It is the path.
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Neu im Regal
Black Forest Milk has launched its new fresh country milk from Landliebe with 1.5% fat in sustainable 500 ml Pure-Pak® Sense cartons in Germany. Thanks to the practical to-go packaging, the popular cocoa, strawberry, and banana varieties are also ideal for on the go. Landliebe is not only committed to sustainability in its packaging: the milk for the three new products comes from regional family farms in Baden-Württemberg.
Tropicana is expanding its “Fresh & Light” range: Five fruity varieties with 30% less sugar and 100% of the daily vitamin C requirement have been available in 850 ml and 1450 ml Pure Pak® cartons since April 2025. Since May, the most popular orange juices have also been available in a handy 500 ml Pure Pak® format. The cartons are fully recyclable in the UK.
Boermarke is expanding its Vairy brand plant-based range across Europe – all in sustainable 1000ml Pure-Pak® Sense cartons with natural brown board. The plant-based puddings and yogurts are available in a variety of flavors and enriched with calcium and vitamins. The natural brown color of the Pure-Pak® Sense cartons with visible fiber structure ensures an authentic look and strong shelf presence.
The Bridge S.R.L. is launching Veg Egg, its first plant-based egg alternative, in a 500ml Pure-Pak® Sense Aseptic package on the Italian market. Veg Egg combines taste and sustainability and is in line with the trend toward plant-based nutrition. The fully recyclable Elopak packaging also offers convenience and environmental benefits.