Packaging to suit the strong Bärenmarke brand – Hochwald saves 50% plastic with Elopak
Hochwald is switching all fresh milk and dairy drinks to Pure-Pak® from Elopak
Hochwald switched the longlife milk products under the umbrella brand “Bärenmarke” already back in 2022. The successful relaunch in the aseptic field has now been followed mid of 2024 by the system change in the fresh segment.
With the installation of four Elopak filling machines at the production site in Hungen (3 lines with 14,000 pack/h in “Standard” format, 1 line with 7,000 pack/h in “Mini” format), the entire range of fresh milk and dairy drinks has therefore been switched to Pure-Pak®.
The relaunch of the fresh range with more environmentally-friendly packaging and a 50% reduction of plastics also benefits regional brands such as “Hochwald” or “Tuffi”, in addition to the “Bärenmarke” brand. In combination with the latest Elopak filling technology, it is helping Hochwald to reduce the CO2 emissions even further and also offers increased efficiency in production.
Numbers that speak for themselves
The classic in a new look
The traditional brand with over 110 years of experience meets Germany's most popular fresh milk packaging, the iconic Pure-Pak® carton. The new premium look sharpens the profile of the popular family brand with values such as trust, enjoyment, family and also gives it a new and modern appearance.
Variety for the entire family
Whether at breakfast, in afternoon coffee or as refreshment between meals: “Bärenmarke” delivers the best of milk to people of any age. Hochwald's new packaging solutions hold 1000ml fresh milk with fat contents 1.8% and 3.8%, fresh cacao, two types of iced coffee and 500ml fresh whipped cream.All cartons have the tethered closure Pure-TwistFlip 34i, which impresses with user-friendly opening, reclosing and pouring.
A clear consumer vote:
¾ of “Bärenmarke” consumers prefer Pure-Pak®
The packaging switch at Hochwald followed an independent consumer survey, in Pure-Pak® carton packaging came top ranked in appearance and convenience.
The most popular fresh milk packaging…Convinced with top rankings in appearance and comfort
Sustainability meets innovation
Compared to other packaging solutions, the cartons from Elopak provide significant advantages in terms of sustainability and convenience.
ThePure-Pak® offers sustainable enjoyment and convenient disposal. The focus is not only on the appealing appearance, but also on the superior environmental profile. Thanks to the “Easy Fold” line, the cartons can be disposed of in a space-saving way, which minimizes environmental impact and offers a simple solution for consumers when recycling.
Pure-Pak® Sense
More than a carton: The Pure-Pak® system promise
The Pure-Pak® cartons from Elopak offer innovative, environmentally-friendly packaging concepts, comprehensive services and support, and guarantee a perfect interplay of packaging components. They also ensure ultra-efficient, smooth operation of the filling systems.
State-of-the-art filling technology
Elopak’s latest generation of filling machines guarantees a system efficiency of over 95%. They are also energy- and material-efficient, minimizing the ecological footprint and also enabling flexible adjustments to different sizes, designs, opening solutions and sustainability features. Ideal for reacting quickly to changing market requirements and consumer habits.
Elopak has installed almost 200 filling systems based on the Shikoku-Flex series since 2015.
Reduced complexity – higher efficiency
With Elopak, you have a reliable partner at your side. We guarantee optimal performance, product safety and efficiency.
Stable performance
Easy operation and tailored customer service
Don't miss out on any news and stay up to date with our newsletter. Subscribe here:
New on the shelf
Black Forest Milk, Germany
Black Forest Milk has launched its new fresh country milk from Landliebe with 1.5% fat in sustainable 500 ml Pure-Pak® Sense cartons in Germany. Thanks to the practical to-go packaging, the popular cocoa, strawberry, and banana varieties are also ideal for on the go. Landliebe is not only committed to sustainability in its packaging: the milk for the three new products comes from regional family farms in Baden-Württemberg.
Tropicana Brands Group, UK
Tropicana is expanding its “Fresh & Light” range: Five fruity varieties with 30% less sugar and 100% of the daily vitamin C requirement have been available in 850 ml and 1450 ml Pure Pak® cartons since April 2025. Since May, the most popular orange juices have also been available in a handy 500 ml Pure Pak® format. The cartons are fully recyclable in the UK.
Boermarke, Europe
Boermarke is expanding its Vairy brand plant-based range across Europe – all in sustainable 1000ml Pure-Pak® Sense cartons with natural brown board. The plant-based puddings and yogurts are available in a variety of flavors and enriched with calcium and vitamins. The natural brown color of the Pure-Pak® Sense cartons with visible fiber structure ensures an authentic look and strong shelf presence.
The Bridge S.R.L, Italy
The Bridge S.R.L. is launching Veg Egg, its first plant-based egg alternative, in a 500ml Pure-Pak® Sense Aseptic package on the Italian market. Veg Egg combines taste and sustainability and is in line with the trend toward plant-based nutrition. The fully recyclable Elopak packaging also offers convenience and environmental benefits.